Imagine that, a pop song about a feature on a phone. Korean pop stars and Samsung spokespeople for Samsung Haptic (Son Dambi and the group After School) have collaborated on this song about AMOLED, the advanced screen technology used on many of Samsung's latest touch-screen handsets.

You may think it cheesy at first (especially that overused Auto-Tune effect) but you'll be singing along: "A--MO-LED... A-MO-LE-MO-LE-MO-LE" in no time. It's awfully catchy like that. Spot the Samsung Jet and enjoy the clever use of music to advertise this superb feature and indeed to educate. The song is even available for download. I like it!

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Amongst its many features, the Samsung Jet has a superb 3.1" WVGA AMOLED screen - four times sharper than a WQVGA screen! Not sure what AMOLED displays are all about? Here's a quick breakdown:

AMOLED is the acronym for active-matrix organic light-emitting diode, an emerging display technology for use in mobile devices like mobile phones. OLED describes a specific type of ultra thin, ultra bright display technology which doesn't require a backlight and AMOLED refers to the technology behind the addressing of pixels.

I've recently had the pleasure of playing with the phones in the image below. Each has its own 'wow' factor.

OLED: Organic Light Emitting Diode is a new screen technology to rival LCD and plasma.

AMOLED: Active Matrix Organic Light Emitting Diode.

There is no substantial difference between the two. Active Matrix is a method for controlling individual pixels.

How it works
OLED pixels are self illuminating, unlike your traditional LCD screen which requires back lighting. This means less power consumption and longer battery life and thinner displays.

This is not the only benefit of having OLED screens. They offer SUPERIOR brightness, viewing angle, response time and contrast ratios. Not to even mention that the screens are so flexible to fit in phone screens and cameras.

OLED is the new generation of screens
Soon you will see OLED displays replacing TV screens. However, the technology is quite pricey for larger screens at the present time. (Images below)

Samsung has reiterated its commitment to AMOLED display technology at the World Mobile Congress in Barcelona earlier this month, stating that the panels will reach an economy of scale in terms of production sometime during 2009.

Medium and large scale applications will become ever increasingly relevant for mobile phone technology, as production ramps up and cost-per-unit become more realistic. In fact production costs are currently the primary issue with AMOLED manufacture; Samsung SDI has a current capacity of 2M a year month. That figure is set to double this year, at which point, economies of scale will be reached; Samsung plans to double production capacity once again in 2010.